Printed Matter, Inc. is an independent non-profit grant-supported bookstore, artist organization, and arts space presently located at Chelsea neighborhood of New York City. Printed Matter focuses on publications made and distributed by artists. 
This new identity aim to give Printed Matter a more stylized personality as it is a cool and a remarkable place in chealsea for decades, and it’s a bookstore that speak to NYC’s artsy culture, pop art, or even random stuff that gives people inspiration.The logo inspiration comes from its iconic front look of the store, metallic surface with full of stickers. And it also took the shape from typical new york city blocks.